A buyer persona is a representation of your target customer. It’s a picture you paint based on research and interviews with actual customers — and, it goes beyond basic demographics to include the intangible elements that make a person tick.
Personas tend to be heavily used by marketing, but they should be embraced across your entire organization — especially among your sales team.
After experiencing my 10-minute teardown, here’s what you’ll learn:
- How to identify the most appropriate communication channels for a specific persona
- How to construct sales enablement content for your sales team that aligns with your persona
- And finally, as an independent contributor on a sales team, how to optimize your own time and your pipeline by using persona research
View full conference details
here on the event site.
