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Wednesday, August 8 • 11:20am - 11:40am
Marketo’s Secrets to Leveraging Intent Data for ABM

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To the people that think keeping secrets is fun, why? And what about secrets to running a world class demand generation engine? Cue the spotlights and draw the curtains – this session, backed by data, will dive into how Marketo has rallied around an account-based marketing strategy backed by intent data to run a fast-growing volume velocity business.

You’ll learn:
-How to build and define an ideal customer profile
-How to incorporate an ABM component into your MQL model
-The best ways to leverage intent data to focus your marketing efforts on the right accounts
Speakers
avatar for Mike Madden

Mike Madden

Director, Marketing, Marketing Lead Generation, Marketo
Mike Madden is Director of Commercial Demand Generation & CoE at Marketo. He runs the Commercial Demand Generation team for North America as well as Marketo's Center of Excellence Demand Generation strategy. Outside of work, he is a big fan of M&Ms, early morning rounds of golf, and... Read More →

Wednesday August 8, 2018 11:20am - 11:40am EDT
258 ABC - Marketing Breakout - Meeting Level 2
  Marketing, Sponsored Tactical Breakout Session

Attendees (167)